DELL, REPLAY, HYUNDAI AND SWATCH
OFFICIAL PAN EUROPEAN SPONSORS OF 2011 MTV EMA
London 24 August 2011: Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA and VIA.B) today announced that Dell, Replay, Hyundai, and Swatch will be the official pan-European sponsors of the 2011 MTV EMA.
The 2011 MTV EMA will take place on Sunday the 6th November 2011, at the renowned Odyssey Arena in Belfast, Northern Ireland. Packed with unprecedented performances and appearances, the 2011 MTV EMA will broadcast live on MTV at 9pm CET on Sunday 6th November 2011. The event will reach 214 million homes and more than 40 territories.
The partnerships will allow seamless integration across all MTV platforms, enabling brands to be featured on all promotional activity in the build up to the Awards ceremony, including on-air billboards, all marketing and press materials, presence on the dedicated MTV EMA microsite (www.mtvema.com), as well as on the ground consumer promotional activities in Belfast.
Further details of the individual partnerships will be announced in the coming weeks.
“The MTV EMA combine tremendous heritage value with contemporary relevance and appeal,” commented Dave Sibley, Executive Vice President, Viacom Brand Solutions International. “We're delighted to have secured a full house of four very strong international brands to partner the Awards this year, capitalising on its huge reach and the considerable excitement it generates. “
The 2011 MTV EMA represent the fourth consecutive year that Dell has sponsored the Awards. Dell’s sponsorship underlines the undisputable parallel between music and technology in the lifestyles of youth globally. The multiplatform Awards offering this year will allow Dell an ideal marketing platform to reach their consumers through a global music event that has genuine resonance with the young and young minded.
“Music is a key passion point for many of our customers including teens and students, which is why our continued support of the MTV EMA is so important to us,” said Charlie Tebbs, Executive Director of Marketing for Dell’s Consumer, Small and Medium Business unit for EMEA. “From high definition screens and JBL speakers to deliver the most awe-inspiring entertainment experience, to super-fast processing power that offers smooth downloading and streaming, at Dell, our continued focus is putting our consumers at the center of everything we do – which for the MTV audience means enabling them to enjoy and share the music they love whenever and wherever they like.”
Replay comes back on board after a four year hiatus for its fifth year as sponsor of the MTV EMA. The premier denim brand will leverage the EMA to tap into a fashion savvy highly coveted youth market through an innovative, cutting edge marketing campaign. Replay’s Awards partnership will further strengthen the brand’s popularity globally whilst celebrating the synergy between fashion, music and entertainment.
"Music and Denim have always gone hand in hand, providing the perfect portrayal of youth culture and changing trends. In its 30th anniversary year, Replay has once again chosen to support a major musical event: the 2011 MTV EMA. We're also thrilled that this will take us to Belfast, a city which is undergoing a genuine renaissance in terms of culture, art and music," said Matteo Sinigaglia, Fashion Box CEO.
This year, Hyundai is first time sponsor of the 2011 MTV EMA. The partnership provides a unique marketing platform for Hyundai to introduce its slick sports coupe the Veloster to MTV’s style-leading audience and raise brand consideration. Combining bold design with innovative technology, the new Veloster will be the ‘Official Wheels’ for the 2011 MTV EMA.
"The unique character of our new 1+2 door sports coupe Veloster is the perfect match for the energy and dynamism of the MTV EMA, and this partnership truly captures the spirit of Hyundai's brand slogan 'New Thinking. New Possibilities.' The talented young artists nominated for this year's awards also represent 'new thinking', continually raising the bar for new music in Europe. Hyundai is delighted to be a partner of the event for the first time." Mark Hall, Marketing Director, Hyundai Motor Europe.
Long-term MTV partners Swatch have come on board for the first time as a pan European sponsor of the 2011 MTV EMA. As seamless and natural evolution of the three year-old Swatch MTV Playground initiative, Swatch will leverage the 2011 MTV EMA as the perfect backdrop to truly harness the synergy between fashion and music with exclusive extension activities linking the EMA to Swatch MTV Playground.
“The world of fashion and music is becoming increasingly synonymous,” said Arlette-Elsa Emch, President of Swatch. “The MTV EMA bring to the table unrivalled access to the world’s music talent and MTV as a brand is one that resonates with creative youth globally. Combining that with Swatch’s fresh, innovative approach to fashion and design makes absolute sense. We are delighted to once again partner with MTV for the hugely coveted Awards show.”
For more details about the 2011 MTV EMA, please visit www.mtvema.com
-ENDS-
For further information, please contact:
MTV EMA:
Since its inception in 1994, the MTV EMA have established a reputation as one of the most sensational music award shows in the world. Groundbreaking multi-platform viewing options combined with dazzling performances from A-list stars makes for an electrifying atmosphere where anything can happen. Past performers have included global superstars U2, Coldplay, Green Day, Rihanna, Beyonce, Shakira, Jay-Z, Madonna, Prince, Bon Jovi, Take That and many, many more.
About Viacom International Media Networks:
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA, VIA.B), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, non-premium Paramount branded channels, VH1, VIVA, MTVNHD, Tr3s: MTV, Musicá y Mas, TMF (The Music Factory), COLORS and Game One.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.
About Replay
Fashion Box Spa
Created in 1981, Fashion Box S.p.A. is today a leading international company in the denim sector. The Italian group, which has its headquarters in Asolo (Treviso), creates, promotes and distributes casual wear, accessories and footwear for men, women and children, under the brand labels REPLAY, REPLAY&SONS, WE ARE REPLAY, RED SEAL and WHITE SEAL. Fashion Box is today present on all markets in Europe, as well as in the Middle East, Asia, America and Africa, totalling over 50 countries. The wholesale distribution network has 5000 sales points, as well as 200 retail stores. In 2010 turnover amounted to € 240 million, with exports accounting for 85% of the total.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group which has ranked as the world’s fifth-largest automaker since 2007 and includes more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor, which has six manufacturing bases outside of South Korea, sold approximately 3.6 million vehicles globally in 2010. Hyundai vehicles are sold in 186 countries through some 5,300 dealerships and showrooms. Further information about Hyundai Motor and its products is available at www.hyundai.com.
About Swatch
Swatch, launched in 1983 by Nicolas G. Hayek and operating today under the presidency of Arlette-Elsa Emch, is a leading Swiss watch and jewelry maker and one of the world's most fashionable brands. The first Swatch watches surprised everyone with their provocative spirit and creative design and proved enormously successful. Always at the forefront of popular fashion, Swatch continues to innovate and surprise with new collections and special editions. The brand has also established a strong presence in the world of sports with its ongoing support for action sports like snowboarding, free skiing, BMX, FMX and surfing as well as Beach Volleyball. Right from the start, Swatch connected with popular culture and the arts, and today Swatch remains a highly visible canvas for world-famous artists, musicians and fashion designers.
Notes to Editor:
Created with the aim of honouring the music and artists that fans love, the MTV EMA take place in different cities every year. Past host cities include Madrid (2010), Berlin (2009), Liverpool (2008), Munich (2007), Copenhagen (2006), Lisbon (2005), Rome (2004), Edinburgh (2003), Barcelona (2002), Frankfurt (2001), Stockholm (2000), Dublin (1999), Milan (1998), Rotterdam (1997), London (1996), Paris (1995) and Berlin (1994).
