ADELE NAMED BEST UK & IRELAND ACT
OF THE “2011 MTV EMA”
THE 18TH ANNUAL AWARDS SHOW PREMIERES
SUNDAY, 6th NOVEMBER AT 9PM BST FROM BELFAST
LONDON – 18 October 2011 – The fans have spoken! MTV today announced that smash-hit singer songwriter ADELE has been voted Best UK & Ireland Act of the “2011 MTV EMA”. Hosted by multi-talented singer and actress Selena Gomez, the “2011 MTV EMA” will premiere Sunday, 6th November at 9PM BST. The "2011 MTV EMA" is sponsored by Dell, Replay, Hyundai and Swatch.
Adele will now compete with 22 fellow winners from across Europe for the chance to represent the continent in the 2011 MTV EMA Worldwide Act category, which celebrates diversity and the breadth of all the music that MTV has to offer from all corners of the world. Going head to head with other European winners including Swedish House Mafia from Sweden, Russian Red from Spain and Modá from Italy, starting today, fans from across Europe will vote for their favorite European act via www.mtvema.com.
The artist representing Europe at the 2011 MTV EMA will be announced the week of 24th October along with nominees from Latin America, North America, Asia Pacific and Africa/India/Middle East. The five regional nominees will then battle for votes for the 2011 MTV EMA Worldwide Act distinction, and the winner will be named live at the 2011 MTV EMA in Belfast on 6 November.
About Adele
Off the back of her first album Adele had already bagged several awards including Best New Artist and Best Female Pop Vocal Performance at the 2008 Grammys. Since the release of her critically acclaimed second album ‘21’ we have seen the ‘Someone Like You’ star break chart record history by being the first living artist since The Beatles to have two top five hits simultaneously in both the Official Singles Charts and the Official Album Chart. With Adele’s album turning four times platinum and her fame spreading worldwide it appears that the 23 year old singer’s career is unstoppable. About the 2011 MTV EMA
The "2011 MTV EMA" will be hosted by multi-talented singer and actress Selena Gomez. In addition to Red Hot Chili Peppers, Coldplay, Jessie J, LMFAO and Snow Patrol are confirmed to perform, with further performers and presenters to be announced in the coming weeks. Viewers can vote for their favourite EMA artists by visiting www.mtvema.com. Lady Gaga leads the pack of EMA nominees with six nods, with Katy Perry and Bruno Mars following closely behind with four nominations. Adele, Justin Bieber and Thirty Seconds To Mars are each up for three awards. Other EMA nominees include Foo Fighters, Snoop Dogg, My Chemical Romance, Jennifer Lopez, LMFAO, Jessie J, Beyoncé, Coldplay, Eminem, Arcade Fire, Red Hot Chili Peppers, Far East Movement, Kanye West, Linkin Park, Wiz Khalifa and Kings of Leon. Richard Godfrey and Bruce Gillmer are Executive Producers for the “2011 MTV EMA.” For all MTV EMA news and announcements, check out EMA on Facebook and follow us @ EMA Twitter. For MTV EMA press materials, please visit press.mtvema.com.
*check local listings; the show will air tape delayed in some markets.
-ENDS-
For further information, please contact:
Kate Laverge
MTV / Viacom International Media Networks (London)
+44 207 284 6144
kate.laverge@mtvne.com
Bernadette Simpao
MTV / VIMN (New York)
+1 917 734 4966
bernadette.simpao@mtvstaff.com
About MTV:
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information about the 2011 MTV EMA, please visit press.mtvema.com.
